Adela is a jack-of-all trades marketing strategist that brings a digital first and customer focused approach to how she envisions donor communications. 

She’s passionate about providing audiences with a holistic experience across digital and direct channels, and utilises the principles of UX thinking in her approach to communications strategies. 

She brings over ten years of experience delivering effective digital and direct communications and, more importantly, creating meaningful audience engagement. She began her career at Médecins Sans Frontières Australia, where she spent five years working across fundraising and supporter engagement, before moving into the tech sector, where she led website development, digital marketing and communications strategy across a range of platforms and teams.