Bree Johnson

Fundraising Experience Manager, the Leukaemia Foundation

With a fundraising career spanning across Supporter Experience, Community Fundraising and Peer-to-Peer campaigns, Bree has focused on building meaningful experiences that enhance engagement and strengthen fundraising impact. A highlight of Bree’s work is the Voice of Supporter project, which she spearheaded at Leukaemia Foundation, gathering and leveraging supporter insights to shape strategy, ensuring fundraising is driven by the needs and experiences of those who matter most. 

Session 5B: Redefining value in Peer-to-Peer Fundraising with Leukaemia Foundation