Denise Amery

Digital Marketing Specialist, WWF‑Australia

Denise is a Digital Marketing Specialist at WWF‑Australia, with over 12 years of experience in digital marketing across Australia and Brazil. She has worked both agency and client side, with global brands including HP, L’Occitane, and Cartier, and now focuses on driving acquisition and growth in the nonprofit space.


Denise specialises in performance marketing and full‑funnel strategy, with a strong focus on connecting media performance to real outcomes, from leads through to long‑term supporter value.


She’s passionate about testing, optimisation, and sharing what actually works when scaling campaigns in the real world.

Session 3A: From freemium to fundraising: Lessons from WWF-Australia’s value-exchange lead gen campaign