Katie Saunders

Growth Marketing Lead, Ntegrity

Katie is the Growth Marketing Lead at ntegrity, with over 18 years’ experience in digital strategy and performance across the UK and Australia. She’s created media strategies for global organisations including UNICEF, Shelter and Save the Children. Today, she focuses on paid media, AI adoption and donor acquisition, helping nonprofits drive sustainable growth.

Session 11A: How to audit your paid media accounts for performance in the age of AI