Lisa Tirtajaya

Direct Marketing & Digital Fundraising Manager, WWF-Australia

Lisa has played a key role in the WWF-Australia fundraising team for over 12 years. Her positions in the team have spanned Supporter Relations, Acquisition, Retention, Digital Fundraising and Community Fundraising.  


She currently manages the teams DRTV, Telemarketing and Digital Fundraising programs.  

Session 3A: From Freemium to Fundraising: Lessons from WWF-Australia’s Value-Exchange Lead Gen Campaign