Oriol began his career in programmatic advertising in his home city of Barcelona, building a strong foundation in data-driven campaign execution and optimisation. After gaining international experience across Europe, he relocated to Sydney, where he is now a Performance Manager at Sanctuary Media Group. 

He leads end-to-end strategy and optimisation across connected TV, out-of-home, display, social and programmatic channels, combining strategic thinking with advanced analytics to deliver record-breaking results, cost efficiencies and sustained growth for his clients.