Samara Gentle MFIA is a digital fundraising strategist who helps nonprofits turn ambitious income targets into practical, data-led growth plans. With more than a decade of experience across digital marketing, donor acquisition and retention strategy, Samara specialises in building fundraising programs that don’t just convert, they compound. 

She is currently a Fundraising Consultant with RSPCA NSW and the founder of SG Fundraising, where she partners with organisations to strengthen digital strategy, campaign performance and end-to-end donor journeys. Previously, Samara held senior strategy roles at ntegrity agency and led digital fundraising and marketing teams at Marlin Communications and Vinnies Australia, delivering significant growth in online revenue and acquisition performance. 

Samara is a Director on the board of Rise Above and a sought-after speaker known for making complex fundraising data clear, practical and actionable. A self-confessed “absolute nerd for fundraising,” she brings equal parts strategic rigour and real-world pragmatism to every stage and strategy session.