
Shanelle Newton Clapham
Founder and Chief Digital Strategist at Parachute Agency
She has worked to transform digital experiences for many of the largest organisations in Australia and the world including; The World Wildlife Fund (WWF), Surf Life Saving, Plunket, Save the Children, White Ribbon, The Wilderness Society, Oxfam, The Heart Foundation, Plan International, Variety, Mission Australia, University of NSW, The Mater Hospital and more. Plus she’s got a hefty corporate background with Telstra, News Limited and Toyota.
Session 13B: Retention is not an afterthought – measuring the real ROI of donor acquisition
