​​​​Tammy​​ is the Co-CEO of Fundraising and CRM agency ​​Balanced Effect,​​ bringing 25 years of deep expertise to the Australian fundraising sector. Having led teams at major organisations like Red Cross and built programs from the ground up for smaller NFPs, Tammy understands the friction between fundraising goals and administrative hurdles. Today, she leads a specialist team that acts as an outsourced partner for dozens of organisations. Tammy is dedicated to ensuring technology works for fundraisers, not against them, helping teams shift their focus from complex systems back to their core goal of building sustainable donor relationships and raising funds.​​​